The Pan-European FBA Program: How It Works and Which Countries Are Included

The Amazon Pan-European (Pan-EU) FBA program is a powerful tool for sellers looking to scale their business across the continent. It allows you to sell to customers in all of Amazon's European marketplaces while simplifying your inventory management. However, understanding how the program works is key to leveraging its full potential.

What is Pan-European FBA?

The Pan-EU FBA program is an inventory placement option. Instead of you sending stock to fulfillment centers in each country you want to sell in, you send your inventory to just one designated Amazon fulfillment center in Europe.

• Amazon Takes Over: Once your stock arrives, Amazon's algorithm analyses customer demand across its European network. Amazon will then move and distribute your inventory to different fulfillment centers in various countries—at no extra cost to you.
• Prime Benefits for Everyone: Because your products are stored locally in multiple countries, customers in those countries benefit from faster Prime delivery. You only pay the local fulfillment fee for orders placed on that marketplace, rather than a more expensive cross-border fee.

Which Countries are Included?

The Pan-EU program allows you to store your products in any of the following countries, giving you access to their respective marketplaces:

• Germany
• France
• Italy
• Spain
• Poland
• Czech Republic
• The Netherlands
• Sweden
• Belgium

To participate, you must create active FBA offers on all the Amazon European marketplaces required for Pan-European FBA enrollment.

Key Requirements and Considerations

• VAT Registration: This is the most critical requirement. To allow Amazon to store your goods in multiple countries, you must be VAT registered in every country where your inventory will be stored. This is a legal requirement to remain compliant.
• Inventory Management: While Amazon handles the distribution, you are still responsible for monitoring your overall stock levels and sending replenishment shipments to your designated inbound FC.
• The First Step: The Pan-EU program only kicks in once your goods arrive at Amazon. The initial, crucial step of preparing a compliant shipment and sending it to your designated inbound FC is your responsibility—or that of your logistics partner.

How FLEX. Supports Your Pan-EU Strategy

A successful Pan-EU strategy starts with flawless inbound logistics.

• Strategic Inbounding: We can help you manage your bulk inventory at our own warehouses and prepare optimised shipments to your designated Amazon inbound FC.
• Compliance and Prep: We ensure your products are labelled and prepared correctly to meet Amazon's standards, preventing any issues upon arrival.
• Cost-Effective Transport: We provide compliant and cost-effective transport to any Amazon receiving center in Europe.

Conclusion

The Pan-European FBA program is an excellent way to simplify cross-border selling in Europe. However, it requires careful management of VAT obligations and a robust inbound logistics process.

Ready to scale across Europe with Pan-EU FBA? Contact FLEX. to perfect your inbound supply chain.